1. (

• lure ,
• enticement ,
• come-on

) qualities that attract by seeming to promise some kind of reward ;

2. (

• bait ,
• come-on ,
• hook ,
• lure ,
• sweetener

) anything that serves as an enticement ;

3. (

• bait ,
• decoy ,
• lure

) something used to lure fish or other animals into danger so they can be trapped or killed ;

1. (

• entice ,
• lure ,
• tempt ,

) provoke someone to do something through (often false or exaggerated) promises or persuasion; "He lured me into temptation" ;